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Openwave and Nielsen Collaborate to Help Mobile Operators and Ecosystem Players Monetize the Mobile Internet

Industry Leaders Join Forces to Deliver an Insight Engine, Combining Offline and Mobile-based Demographic and Analytics Information

CTIA WIRELESS 2010, LAS VEGAS, Nevada - March 23, 2010 - Openwave Systems Inc. (Nasdaq: OPWV), a global software innovator delivering context-aware mediation and messaging solutions, today announced a joint collaboration with the Nielsen Company, a global information and media company, to develop an insight engine, a combined demographics and analytics-based solution that features deeply refined reporting and the ability to compare a wide variety of demographics segments. The intended purpose for the insight engine is to help mobile operators more effectively analyze rich profiles and data segments by using insights such as time-spent and click-through-rates for more accurate content recommendations.

The combined solution, which includes Openwave® Analytics platform with Nielsen PRIZM® consumer segmentation system to create the insight engine, is expected to optimize the user experience to ultimately provide a more compelling offering for mobile operators and others within the ecosystem.

"The long standing belief within the advertising industry is that one half of the budget is generating results, but nobody knows which half," said John Giere, senior vice president, products and marketing, Openwave. "We hope to arm the industry with actionable solutions which provide better response rates and more measurable mobile campaigns. Our Analytics offering is a comprehensive solution that seeks to address marketers' needs by monitoring data network traffic, usage behavior, and emerging trends. We believe our collaboration with Nielsen will help improve the mobile operator's understanding of their network usage and facilitate new revenue opportunities for ecosystem players."

"Mobile service providers are looking for better ways to help advertisers understand total mobile user behavior." said Mark Nelson, senior vice president of the Nielsen Claritas Corporate Partner Program. "By combining carrier-related mobile analytics with Nielsen's PRIZM and ConneXions segmentation, carriers can analyze and measure mobile behaviors in terms that advertisers understand. We believe this integrated approach will help drive adoption of mobile as a viable advertising platform."

Nielsen PRIZM
Nielsen PRIZM is the industry-leading consumer segmentation system that yields the richest, most comprehensive and precise insights available. PRIZM combines demographics, consumer behavior and geographic data to help marketers identify, understand and target their customers and prospects. PRIZM classifies its 66 demographics and behavior types based on various socioeconomic data, such as income, age, race, occupation, education and household composition, as well as lifestyle attributes that are critical to advertisers' marketing strategies, such as where they vacation, what they drive and their favorite brands. Used by thousands of marketers in Fortune 500 companies, PRIZM provides a common language for marketing in an increasingly diverse and complex marketplace.

Openwave Mobile Analytics
Openwave Mobile Analytics is a feature-rich, predictive solution fueled by real-time analytics that provides early identification of mobile data trends that enable operators to make timely decisions to avoid bandwidth problems while targeting business driving opportunities. Mobile Analytics mediates among all different ecosystem elements, enhancing every mode of IP traffic including mobile internet, messaging, video and social networking. The result provides operators with a 360-degree view of their network, devices and services, and enables operators to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.
An online introduction of Mobile Analytics is available at http://www.openwave.com/solutions/data_mediation_and_analytics/mobile_analytics/index.html.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is a global software innovator delivering context-aware mediation and messaging solutions that enable communication service providers and the broader ecosystem to create and deliver smarter services.

Building on its mobile data heritage, Openwave mobilizes the Internet with predictive solutions fueled by real-time analytics that mediate among all different ecosystem elements, permitting the enhancement of every mode of IP traffic. The result can provide customers with a 360-degree view of their network, devices and services, and enables them to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.

Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

Forward Looking Statement
This press release contains statements regarding Openwave Systems' expectations of the benefits of Openwave's joint collaboration with Nielsen Company, as well as the expected timing of this collaboration. Actual timing of this collaboration with Nielsen Company could differ materially as a result of unanticipated factors and events, including technical difficulties or other unforeseen reasons. Further risks inherent in Openwave Systems' business are detailed in the section entitled "Risk Factors" in Openwave Systems' Quarterly Report on Form 10-Q for the quarter ended December 31, 2009 (filed February 5, 2010 with the Securities and Exchange Commission).

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Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For more information please contact:
Openwave Systems Inc.
Paula Holland
Public Relations
[email protected]
Tel: 650-480-5640

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