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Product Search Tool for Twitter Launches in Association with Amazon UK

Currently @sggst queries the Amazon UK database, but there are plans to roll out the service globally

A new service called @sggst (pronounced 'suggest') that enables Twitter users to find the best prices for products has launched its beta service in the UK. Twitter users who include @sggst and the name of a product in a tweet, receive a tweet back with a link to buy the product at the best price available on Amazon.

London, UK - Friday 21st January 2011. With over 190 million users sending over 2 Billion tweets per month, it is estimated that 20% of tweets are brand-related. Whilst you can already search Twitter, a new product search tool called @sggst enables users to use Twitter to search for products sold by Amazon.

The service works by recognizing tweets that have mentioned @sggst along with other content and then, using an Amazon API, @sggst queries the Amazon product database.

A link is then tweeted back to the person who sent the original tweet. They can click and buy the product from the link and @sggst earns an affiliate commission on the eventual purchase.

Currently @sggst queries the Amazon UK database, but there are plans to roll out the service globally and with other major retailers. Any retailer with an API and an affiliate scheme is eligible.

@sggst was the brainchild of digital media entrepreneur Jonathan MacDonald, MD of specialist agency JMA, co-founder of business and marketing consultancy This Fluid World and campaign personalisation service, Human Dialogue.

To build the service, Jonathan MacDonald partnered with a leading web agency, Netro42, whose clients include MSN, Northern & Shell, Top Gear and Land Rover. @sggst is jointly owned by JMA and Netro42.

Jonathan MacDonald said: "I was originally inspired by the Penn State research at the end of 2009 which found that 20% of tweets were brand-related. At the same time there was a great deal of talk about Twitter trying to find revenue models. I looked into what would actually be valuable to people, rather than just putting adverts in tweets, and came up with the idea to use Twitter to find the best prices on products".

For more information, visit the @sggst site at http://www.sggst.com or contact Jonathan MacDonald: [email protected]co.uk or call +44 203 286 1456

Reference links:
http://www.sggst.com
http://www.jma.co.uk
http://www.thisfluidworld.com
http://www.humandialogue.com
http://www.netro42.com
http://live.psu.edu/story/41446
http://www.pcmag.com/article2/0,2817,2364793,00.asp

About @sggst
@sggst was created by JMA the specialist execution agency & the digital agency Netro42.

@sggst puts the power to find out product information in your control. You ask and if we can find a match we will let you know the best price.

JMA and Netro42 created this 'proof of concept' working functionality which currently uses Amazon to find the best price. We are still in Beta and will strive to improve the service, we hope you find this functionality useful.

About Netro42
Netro42 is an independent design agency specialising in digital media. We combine our creativity with technical expertise to deliver unique digital products which will drive your brand and business forward.

We offer a flexible range of services to a wide variety of clients with very different needs, from start-ups to PLCs, making Netro42 a natural starting point whether you're looking to invigorate your existing brand or develop a successful one from scratch.

About JMA
JMA is a specialist execution agency in the new world of communications & technology.

JMA continuously scans and selects the best and most relevant expertise in the industry and matches it to client requirements for specific projects.

JMA manages the execution, gives clients one point of contact, and ensures the highest level of quality throughout each project.

Types of execution include: mobile app development, mobile marketing, online services, recruitment, social media development, social media marketing and technology based projects.

JMA is a flexible and agile agency that flows with the market needs. Due to this, JMA is increasingly relevant and exact in providing what clients require in a fast changing environment.

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

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